e-commerce | website | UX | Design
TRANGIA
We built a new e-commerce and storytelling platform for the iconic outdoor brand Trangia.
Trangia wanted their website to excude the same simplicity and effortlessness as their products. To be the one place where you can easily find everything you need and customize the products for your needs. A one stop shop but also a build your own kitchen feature.
In a creative concept, five different characters was developed tto represent different aspects of Östersund. Each character has their own unique way of communicating, whether it’s with emojis, curse words, reinforcing words or slang, allowing users to choose the guide that best suits their needs and personality. Users can freely use AI-Locals by visiting [https://ostersund.ai/. They can also contribute with information to make it even better by letting AI-Locals know hidden gems that only locals know about.
The Tech
How can we use AI to improve information flow
Destinations generally have difficulty getting all the relevant information from vendors, companies, restaurants so by scraping their websites continuously we can create a base of common knowledge regarding e.g. opening hours, menus etc. This has made the biggest change regarding securing information is up to date on a singular platform.
Design
5000 people asked + 6500 questions
Exposures: 317,806
Clicks: 12,193
CTR: 3.84%
Reach: 54,011 people
Frequency: 5.88 times
Link clicks: 3,840
client:
Trangia is a line of alcohol-burning portable stoves manufactured by Swedish company Trangia AB in Trångsviken.